Employees Cost Too Much
You’ve decided to take your product or service to the next level. Good for you! It’s natural to look to social media as an effective way to grow your business. You know your competitors are using social networks to engage with their fans and customers. And you know it’s time to hop on the social media bandwagon. But you and your existing employees are already overworked, so it’s time to get help. Do you hire a social media marketing manager or a social media agency?
Hiring a full-time employee costs a lot more than it seems. There are payroll taxes, health benefits, equipment needs, office space, training, paid time-off, and on and on. If you take the annual salary of an in-house person, let’s say $50,000, add the average cost of benefits (30%, or $15,000), and then add the office space and equipment…well, you can see where this is going.
Or you can take that $50,000 budget to hire a social media agency and spare yourself the cost and other benefits. Your $50,000 annual budget will be stretched to encompass a full social media marketing campaign including: research, planning, strategy, execution, design, video production, public relations, social community management, short-term and long-term campaigns and promotions, social aggregation, analytics and reporting, and more.
Agencies Have More Brain Power
A successful social campaign includes strategy, planning, and professional design, writing, etc. So, unless your new marketing manager is a superhero, he will not likely have all the skill sets required to handle all aspects of the campaign. Is that person a very talented writer with strong communication and presentation skills? An organized person and strategic planner, too? Wow, you had better raise her salary and get her a better office!
Hiring an agency, on the other hand, is like hiring a team of people for the price of one. Most agencies are made up of executives, designers/illustrators, strategists, copywriters, bloggers, social enthusiasts, PR representatives, web developers, even entrepreneurs—all of whom bring their own unique experiences and talents to the table. When they’re all included in social strategy meetings and brainstorming sessions, you can rest assured that your campaign strategy will be considered from every angle. Boydtech Design has these experts in-house and through strategic partnerships, ready to help your business grow.
How many times have you seen a poorly written or typo-riddled social media post? Does it make you cringe? Do you think less of the company that posted it? I mean, if their quality control is that low, do you really want to buy their product or service? No worries…I’m sure that your superhero marketing manager is an outstanding writer, blogger, and editor who will consistently make your business look good.
Or you can take advantage of Boydtech Design’s strategic partnership with Southern Strategic Writing (www.SouthernStrategicWriting.com) who brings 24 years of marketing, writing, editing, and blogging expertise to ensure that our clients put their best faces forward and get the results they want.
Oh, what happens when your marketing manager is out sick or on vacation? Well, campaigns aren’t being managed, questions aren’t answered, fans aren’t updated, and your business slows down. With an agency, though, not only can someone else pick up where the other person left off, but we have the tools and know-how to pre-plan/schedule posts when needed.
Agencies Employ Social Media Experts
You know that cool tool/platform known as Twitter? The one that enables you to hear what your customers think about your products or services? The one that enables you to notify customers of new specials, products, or events? Yes, that one.
Twitter has an advanced search feature that agencies use to control and join conversations happening around their client’s brand. The agency can then engage with satisfied customers, not-so-happy customers, and curious potential customers in the most appropriate, strategic way. Agencies have experts in Twitter, Facebook, and other social networks.
While you’ve been reading this article, a new social tool was probably launched. The social media world is always evolving and expanding. Is your superhero keeping up with all the advancements? Boydtech Design keeps up with and learns how to use and leverage the new tools and tactics emerging in our social world. We challenge ourselves to evolve and modify social campaigns as new, advanced tools and tactics arise.
While you are probably now convinced that hiring an agency is the wisest strategy for growing your business and boosting your profits, keep in mind that not all agencies are the same. It’s important to thoroughly research agencies and their capabilities before choosing to hire one. Boydtech Design would be happy to meet with you, give you a free website review, and show you the talents we bring. Call or email us today to see how we can help guide your business to the next level.