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What to Know Before Outsourcing A Job
Running a business can be difficult— especially when you find yourself stuck on a job you aren’t proficiently trained to deal with. Let’s face it, nobody can do everything. So it’s no surprise that even business owners need a little help now and then. Luckily, today’s...
5 Myths and Misconceptions About Marketing
The marketing industry is full of myths and misconceptions about your business. That’s right, your business. Marketing is here to help businesses succeed, so if yours isn’t getting the job done, you might want to consider reevaluating what you know about the industry....
Why You Should Be Supporting Small Businesses
According to the Small Business Administration, “small businesses are responsible for 58{a2396c2253210e4fe96a9350db4998fead2ccefaff88800abc5f9217fb562a1a} of the private workforce and 40{a2396c2253210e4fe96a9350db4998fead2ccefaff88800abc5f9217fb562a1a} of the gross...
4 Marketing Strategies 4 Restaurants
According to the National Restaurant Association, projected sales for Tennessee’s restaurant industry are estimated to reach $12.2 billion by the end of this year. With that many consumers in the industry, it must be easy for restaurants to make money, right?...
15 Simple Ways to Increase Foot Traffic
In business, foot traffic refers to pedestrians who are exposed to a business or commercial establishment while passing by it. For small business owners— especially those in the hospitality industry— a consistent amount of foot traffic can be the difference between...
How to Create Strong Content Using Copywriting Formulas
In the world of marketing and advertising, print is often considered a dying medium— but that doesn’t mean the need for strong writing skills is dying with it. In fact, with the web being used by more people than ever before, the ability to produce high quality...
Why You Should Be Networking
Given that the market is so heavily crowded, networking has become more important than ever. When taken seriously, this communication tool can be the difference between a business that strives and one that thrives. But that doesn’t stop some people from...
Five FREE Sites That Make Market Research A Breeze
Market research can be a drag. But in the business world, knowing who your consumer is and what they need is of the upmost importance. These five sites provide the necessary tools to help get you through the process quickly, easily, and for FREE. 1. MakeMyPersona (via...
What Fortune 500 Brands Are Doing That Your Business Should Be Doing
Every year, Fortune magazine publishes a list of the top 500 companies in the U.S. (based on revenue for that year). In this article, we’ll be taking a closer look at a few of the companies in 2016’s top 100 spots and the techniques and tools that have helped them get...
Common Mistakes in the Marketing World
We all make mistakes, but limiting those mistakes is critical to surviving in the marketing world. Here are some common mistakes marketers make that can be easily avoided. 1. Not outsourcing difficult tasks. In the marketing world, one common mistake people make is...