Case Study
These solutions to our customer's problems
About The Customer
The Buddy’s Family consists of 14 Buddy’s Bar-b-q restaurants, full-service Buddy’s Custom Catering, the Bearden Banquet Hall and two Buddy’s cafés at the Oak Ridge National Laboratory. They operate with their original philosophy of treating customers as if they were guests in their own home. Buddy’s serves delicious, always-fresh food at a real value with good ole Southern hospitality
Objectives
- Improve overall aesthetic for a modern look and feel.
- Improve the user experience and have a better way to navigate around the website.
- To make it fully responsive.
- Update existing content and imagery.
- Integrate Buddy’s Family – Buddy’s Restaurant, Bearden Banquet Hall and Buddy’s Custom Catering – into one cohesive brand.
Requirements
- Website Design
- Custom WordPress
- E-Commerce
- Mobile Accessbility
- SEO & Analytics
PHASE 1
Here are a few images from Buddy’s old website. Our goals were to change the navigation so it’s horizontal along the top of the website, update images and content, improve on the branding and design of the website as a whole and make it responsive so it’s easy to see on any device you are on.
PHASE 2
Buddy’s already has a distinct “brand” which we wanted to stick with but our challenge was to work on adding video, images, and updating copy to make the appearance more modern looking. We worked with our local photographer to take photoshoots of the new Buddy’s Restaurant in Maryville, TN and the Bearden Banquet Hall, a wedding that Buddy’s was catering and images of buddy’s great food!
PHASE 3
Here is the finished website. We absolutely love the final version of Buddy’s website. Please click the link below and take a look at the full redesign of Buddy’s Restaurant.