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4 Marketing Strategies 4 Restaurants

4 Marketing Strategies 4 Restaurants

According to the National Restaurant Association, projected sales for Tennessee’s restaurant industry are estimated to reach $12.2 billion by the end of this year. With that many consumers in the industry, it must be easy for restaurants to make money, right?...

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15 Simple Ways to Increase Foot Traffic

15 Simple Ways to Increase Foot Traffic

In business, foot traffic refers to pedestrians who are exposed to a business or commercial establishment while passing by it. For small business owners— especially those in the hospitality industry— a consistent amount of foot traffic can be the difference between...

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Why You Should Be Networking

Why You Should Be Networking

Given that the market is so heavily crowded, networking has become more important than ever. When taken seriously, this communication tool can be the difference between a business that strives and one that thrives. But that doesn’t stop some people from...

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Common Mistakes in the Marketing World

Common Mistakes in the Marketing World

We all make mistakes, but limiting those mistakes is critical to surviving in the marketing world. Here are some common mistakes marketers make that can be easily avoided. 1. Not outsourcing difficult tasks. In the marketing world, one common mistake people make is...

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How to Capitalize Your Business on Social Media

How to Capitalize Your Business on Social Media

Did anyone know that social media can be used for more than just sharing viral videos and rage-flipping through your ex’s photos?  For me, it was more than a little surprising when I learned just how useful the sites I visit everyday can really be. With features like...

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How to Stay Productive During the Work Week

How to Stay Productive During the Work Week

Staying productive during the work week can sometimes feel all but impossible. Unfortunately, being a part of the workforce means you just can’t afford to drag behind. With clients, co-workers, and employers all counting on you to complete tasks on time, a decreased...

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7 Undeniable Qualities of A Great Leader

7 Undeniable Qualities of A Great Leader

Great leaders are hard to come by and even harder to become, but that doesn’t mean they don’t exist. The world is full of people who have built foundations of leadership around a certain quality (or qualities) they possess. For instance, Bill Gates became the leader...

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Meet the Copywriter

Meet the Copywriter

This month we’re welcoming a new addition to our team! Amanda Myers is a recent University of Tennessee graduate with a Bachelor’s degree in Advertising and a concentration in Business Administration. Amanda will be introduced to the BoydTech team as our new...

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Make Room for the Mobile Takeover

Make Room for the Mobile Takeover

In the business world, the need for a strong online presence has never been so real. But these days, is it enough to create that presence from a desktop, for a desktop? Today’s consumers don’t think so, and here’s why… Convenience When a consumer views a site on a...

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Waking Up Your Website

Waking Up Your Website

Think back to the last company website you visited… Can you recall any details about it besides what it was selling? Was it bright or dark? Did it have more text or visual elements? How was the information organized? If you’re having trouble remembering details like...

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Social Media Etiquette

Social Media Etiquette

Social media etiquette: Are you ready? By Julia Mayer It’s permanent, and in many cases, the first and only impression that people have of you and your business.  You can’t take back your words, so choose wisely.  No pressure, though, right?  More frequently these...

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Water Into Wine Case Study

Water Into Wine Case Study

About The Customer Our mission at Water into Wine is to provide a warm, cozy, social lounge and eatery which promotes relationships, connection opportunities and local patronage, all while offering the enjoyment of experiencing wine and artisan food pairings in an...

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