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According to the National Restaurant Association, projected sales for Tennessee’s restaurant industry are estimated to reach $12.2 billion by the end of this year. With that many consumers in the industry, it must be easy for restaurants to make money, right?...read more
In business, foot traffic refers to pedestrians who are exposed to a business or commercial establishment while passing by it. For small business owners— especially those in the hospitality industry— a consistent amount of foot traffic can be the difference between...read more
In the world of marketing and advertising, print is often considered a dying medium— but that doesn’t mean the need for strong writing skills is dying with it. In fact, with the web being used by more people than ever before, the ability to produce high quality...read more
Given that the market is so heavily crowded, networking has become more important than ever. When taken seriously, this communication tool can be the difference between a business that strives and one that thrives. But that doesn’t stop some people from...read more
Market research can be a drag. But in the business world, knowing who your consumer is and what they need is of the upmost importance. These five sites provide the necessary tools to help get you through the process quickly, easily, and for FREE. 1. MakeMyPersona (via...read more
Every year, Fortune magazine publishes a list of the top 500 companies in the U.S. (based on revenue for that year). In this article, we’ll be taking a closer look at a few of the companies in 2016’s top 100 spots and the techniques and tools that have helped them get...read more
We all make mistakes, but limiting those mistakes is critical to surviving in the marketing world. Here are some common mistakes marketers make that can be easily avoided. 1. Not outsourcing difficult tasks. In the marketing world, one common mistake people make is...read more
Did anyone know that social media can be used for more than just sharing viral videos and rage-flipping through your ex’s photos? For me, it was more than a little surprising when I learned just how useful the sites I visit everyday can really be. With features like...read more
Staying productive during the work week can sometimes feel all but impossible. Unfortunately, being a part of the workforce means you just can’t afford to drag behind. With clients, co-workers, and employers all counting on you to complete tasks on time, a decreased...read more
During the hiring process, employers look for applicants who will demonstrate two main qualities at work: intelligence and investment. If you’re an employer looking to make a new hire, here’s what you should be asking yourself: Which quality is more important in an...read more
Great leaders are hard to come by and even harder to become, but that doesn’t mean they don’t exist. The world is full of people who have built foundations of leadership around a certain quality (or qualities) they possess. For instance, Bill Gates became the leader...read more
This month we’re welcoming a new addition to our team! Amanda Myers is a recent University of Tennessee graduate with a Bachelor’s degree in Advertising and a concentration in Business Administration. Amanda will be introduced to the BoydTech team as our new...read more
In the business world, the need for a strong online presence has never been so real. But these days, is it enough to create that presence from a desktop, for a desktop? Today’s consumers don’t think so, and here’s why… Convenience When a consumer views a site on a...read more
Think back to the last company website you visited… Can you recall any details about it besides what it was selling? Was it bright or dark? Did it have more text or visual elements? How was the information organized? If you’re having trouble remembering details like...read more
According to the U.S. Small Business Administration, "About half of all new establishments survive five years or more and about one-third survive 10 years or more." Doesn’t sound very appealing to own your own business after reading that, does it? Well, don’t cut...read more
About The Customer Axis Fabrication and Machine is proud to have served the greater Knoxville area since 1989. We have also continued to expand our customer base into the Tri-cities, Chattanooga, and Nashville areas. At our modern 42,000 sq ft facility our talented...read more
Social media etiquette: Are you ready? By Julia Mayer It’s permanent, and in many cases, the first and only impression that people have of you and your business. You can’t take back your words, so choose wisely. No pressure, though, right? More frequently these...read more
About The Customer Our mission at Water into Wine is to provide a warm, cozy, social lounge and eatery which promotes relationships, connection opportunities and local patronage, all while offering the enjoyment of experiencing wine and artisan food pairings in an...read more
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