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In the marketing industry, blogging can be a critical resource for increasing SEO and site attendance. At the end of the day, it can even be the difference between meeting sales goals and beating them. But what a lot of business owners don’t realize is just how useful...read more
Most of us know the benefits of owning a small business, but don’t consider them seriously enough to make the change. Working for yourself can be one of the most rewarding professional experiences of your life — and for so many reasons. In this article, we’ll go over...read more
Running a business can be difficult— especially when you find yourself stuck on a job you aren’t proficiently trained to deal with. Let’s face it, nobody can do everything. So it’s no surprise that even business owners need a little help now and then. Luckily, today’s...read more
The marketing industry is full of myths and misconceptions about your business. That’s right, your business. Marketing is here to help businesses succeed, so if yours isn’t getting the job done, you might want to consider reevaluating what you know about the industry....read more
According to the Small Business Administration, “small businesses are responsible for 58% of the private workforce and 40% of the gross national product.” Alone, this fact tells us that small businesses make up a significant amount of today’s workforce. But what it...read more
According to the National Restaurant Association, projected sales for Tennessee’s restaurant industry are estimated to reach $12.2 billion by the end of this year. With that many consumers in the industry, it must be easy for restaurants to make money, right?...read more
In business, foot traffic refers to pedestrians who are exposed to a business or commercial establishment while passing by it. For small business owners— especially those in the hospitality industry— a consistent amount of foot traffic can be the difference between...read more
In the world of marketing and advertising, print is often considered a dying medium— but that doesn’t mean the need for strong writing skills is dying with it. In fact, with the web being used by more people than ever before, the ability to produce high quality...read more
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