Why You Should Be Supporting Small Businesses

According to the Small Business Administration, “small businesses are responsible for 58% of the private workforce and 40% of the gross national product.” Alone, this fact tells us that small businesses make up a significant amount of today’s workforce. But what it...

4 Marketing Strategies 4 Restaurants

According to the National Restaurant Association, projected sales for Tennessee’s restaurant industry are estimated to reach $12.2 billion by the end of this year. With that many consumers in the industry, it must be easy for restaurants to make money, right?...

15 Simple Ways to Increase Foot Traffic

In business, foot traffic refers to pedestrians who are exposed to a business or commercial establishment while passing by it. For small business owners— especially those in the hospitality industry— a consistent amount of foot traffic can be the difference between...

How to Create Strong Content Using Copywriting Formulas

In the world of marketing and advertising, print is often considered a dying medium— but that doesn’t mean the need for strong writing skills is dying with it. In fact, with the web being used by more people than ever before, the ability to produce high quality...

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